Eyes of Sustainability » Technology http://igoroliveira.com by Igor Oliveira Sun, 21 Feb 2010 19:44:57 +0000 http://wordpress.org/?v=2.8 en hourly 1 Death and rebirth of the cool http://igoroliveira.com/en/2009/08/26/morte-e-vida-do-cool/ http://igoroliveira.com/en/2009/08/26/morte-e-vida-do-cool/#comments Wed, 26 Aug 2009 21:45:03 +0000 Igor Oliveira http://igoroliveira.com/?p=125 When, in 1950, Miles Davis announced the Birth of the Cool, nobody really believed him. Air-conditioning was still big and noisy.

Birth of The Cool (Capital Records)

But the industry has grown rapidly, creating jobs and development. Everybody wanted to stay cool.

Lots of Airs

the_toe_stubber - CC BY 2.0

Then the CFC crisis arised. They said we were destroying this ozone layer, and that it could burn our skins. As we didn’ t want to lose our right to go to the beach, we had to find technological solutions to the problem.

But now they came with this global warming, saying air-conditioning spends much of the energy we generate by burning coal and gas. They say it can cause the melting of polar ice caps, the disappearance of insular nations and other disasters.

AC Huge

thedailyanchor.com

Staying cool is no longer cool. All that jazz because not everybody in this world can afford an air-conditioner.

Old air conditioners

qnr - CC BY-SA 2.0

We had stopped smoking because it’s no longer cool. We have even stopped driving. How far will this trend survive?

Cigarettes

Moto

panoptico.wordpress.com

Car

apocalipsemotorizado.net

Our lungs are still bad. Will we have to deal with heat now? I hope technology and politicians find a solution soon!

This text was originally written in Portuguese.

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