Eyes of Sustainability

When, in 1950, Miles Davis announced the Birth of the Cool, nobody really believed him. Air-conditioning was still big and noisy.

But the industry has grown rapidly, creating jobs and development. Everybody wanted to stay cool.

Then the CFC crisis arised. They said we were destroying this ozone layer, and that it could burn our skins. As we didn’ t want to lose our right to go to the beach, we had to find technological solutions to the problem.

But now they came with this global warming, saying air-conditioning spends much of the energy we generate by burning coal and gas. They say it can cause the melting of polar ice caps, the disappearance of insular nations and other disasters.

Staying cool is no longer cool. All that jazz because not everybody in this world can afford an air-conditioner.

We had stopped smoking because it’s no longer cool. We have even stopped driving. How far will this trend survive?

Our lungs are still bad. Will we have to deal with heat now? I hope technology and politicians find a solution soon!

This text was originally written in Portuguese.

Tags:   Cars · Consumerism · Culture · Irony · Climate Change · Technology0 comment(s)